Instagram Marketing Evolution – From Images To Videos
Everybody likes a good and exciting story, and this is the major reason why soap operas are still successful. Individuals are attracted to the narratives and characters, making them eager to follow along.
Even better is having a story filled with pictures. And kids are aware of it. A perfect example is a book “Where The Wild Things Are”, which tells the story of a kid having an over-active imagination. With the various pictures present in it, readers get transported to a different place, irrespective of their age.
Technology has improvised storytelling as now you can tell stories using visual components and the same is with internet marketing. From blogs to social media, the progress visual storytelling has made it astonishing and this is because of the various tools and filters present in social media platforms.
Instagram – Visual Storyteller
Something interesting happened in 2010, and it just changed how businesses view social media. The launch of Instagram!
Since the early 2000s, social media was a part of the popular culture. However, Instagram altered the way people use images in real time. Before Instagram, social media platforms like Facebook or photo sharing services like Flickr made posting and sharing photos tedious and more of a chore.
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| Progress In Visual Storytelling |
Of course, it was easy to attach and mail them. However, the photos need to be uploaded and then categorized into particular albums and sometimes attached to separate posts. And before the Instagram age, these were the fastest and perfect ways to display your snaps in front of a huge audience.
Instagram has made it easier to post a single photo and is one of the well-known methods to share the snapshots of the potential memory or moment. And unlike Flickr, Instagram was created to be used in real time. With Instagram, you can take a picture immediately, add filters and get it posted to various social media platforms within a fraction of a time.
Growth Of Instagram And Video Enhancement Feature
By September 2011, there were more than 15 million Instagram users. This is an impressive growth which has not slowed down and hit the 300 million users by 2015. Now one factor that assisted in this growth could be the takeover by Facebook on April 2012. Later on, in June 2013, Instagram launched a new feature – video
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| Instagram Video Feature |
This growth and usage of this feature rose immensely, and it laid the groundwork for one of the best major features of Instagram known as Hyperlapse. This tool allows users to develop smooth time-lapse video through cellphones and post them directly to Instagram.
Instagram And Video Marketing
As the attention span of viewers reduces each day, it is challenging to tune it as per one’s needs. For marketers, they find it tedious to convince people to watch videos. Short videos were the solution and Instagram tapped into it. It offered its users to post a video, but with one limitation which is the time limit of 15 seconds.
Initially, marketers were not interested in using Instagram videos, but they realized the importance that short videos have in online marketing. And now various multinational firms and hardcore marketers are using this feature all the time. The best part of using Instagram video is that being short, it is easily consumable. Individuals who watch the videos are aware that its quality is not professional.
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| Creating Short Instagram Videos |
Why Are Instagram Videos Popular?
Various small firms are hesitant to create video contents, as they don’t have the required resources and budget to create professional quality ones which can be uploaded to Vimeo and YouTube. Now, this is one of the major reasons why Instagram videos work best for firms.
Furthermore, the videos created by big firms are standard and pretty simple. This style fits perfectly for Instagram rather than a professional and polished commercial.
Getting Videos Sharable
Do you know the advantage of using Instagram? Apart from getting your videos shared on Instagram, they are also posted on various other social media platforms. So, whether you are posting on Twitter or Facebook, posting Instagram videos are as easy as sharing pictures.
How Instagram Hyperlapse Works For Marketing?
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| Hyperlapse Tool |
Hyperlapse tool is one of the best methods to create quick time lapse videos of good (pretty decent) quality. So, what does it mean for online marketing? In simple words, it is just another interesting video tool that marketers can use without blowing their budget.
Utilize Instagram Videos Efficiently
You need to keep in mind that your videos have to be engaging and clever. And just because Instagram audiences are not demanding perfection, it doesn’t mean they are going to share everything which you create.
Make sure to utilize the free time you have on editing and reshooting the videos, so that your idea and execution are engaging. Of course, you can take advantage of various filters and tools present in Instagram to make your photos engaging and fit for marketing campaigns.
Instagram Marketing Evolution – From Images To Videos
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